The argument is that there are some videos that a bad video cannot ruin - iconic and well known songs that despite the short comings of the video director, the popularity of the song will trump whatever mistakes abound in the video. This year however, the theory has been disproved so many times (Hi 9ice!). The latest culprit of the unbelievably good song turned bad video is Wande Coal's 'U bad' featuring D'banj.
Directed by Sesan (who else?), the video was shot on location at Oniru beach. The video has a refreshing change of scenery, being that it was shot outdoors and at a real location, as opposed to the green screen, effect laden offerings that are shot on location in other countries and fill up our screen nowadays.
The video in itself is not abysmally bad, it just underwhelms terribly. Whilst the song is rife with frentic energy and all over the place attitude that just forces you to get up and dance, the video turns it into a mellow RnB song. As my brother said, 'it was like they slowed down the song for the video'. None of the energy from one of the best songs on the album translated to the video.
Yes, there were women (both 'orobo' n 'lepa'), yes, there was alcohol and yes, there was opulence (which has now become a trademark of the Mo-hit crew). It felt tedious and forced, totally unlike the song. Not that people in the video cared, they obviously had fun and wanted more and i guess that should be enough, but it isn't for such an exciting song.
E411 rates this a 5.5.....got a better rating?