Everyone has been quick to hail this as the best thing since the I-Pod, and they should. It is well shot, well lit, fantastic props and a realistic feel to the whole video which is a throwback to 1950’s and 60’s gangsters. Replete with tommy-guns and an old school steam train. Empire Music pulls out all the stops to make this grandiose spectacle which also features a plane work. It is an eye-popping and overwhelming video and this is what disconnects me from the video and it is unfortunate as I am a huge Banky W fan and Strong Thing is one of my best songs ever!
I know I must stand alone in the opinion that I am not a big fan of the video because for all its strengths, the video alienates and sacrifices the intimacy the song so accurately pictures, as the song is consumed by the ‘over-the-topness’ of the video. I cannot seem to connect the song and the video and I’m left scratching my head as to why they decided to go in this direction with the video as intimacy can be portrayed as well as making it as grandiose as possible. Seems like they just decided to make a ‘let’s show them we are bad’ video and all in all I just found the whole ordeal tedious and labored plus the dance scene at the end was a bit awkward.
But my reservations aside it is a good video but it was shot for the wrong song and I have no doubt that Banky is going to find success with both ‘The W Experience’, future videos and future endeavours.