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17 September, 2009

JESSE JAGZ - PUMP IT UP



The ‘ABAGA’ name happens to be the fastest growing household name at the moment. First, it was Mister Incredible, Jude Abaga (and he’s not done yet). Now, it’s the prolific producer/rapper Jesse Jagz Abaga.

Recently, Jesse has featured on and released tracks that have been tearing up the airwaves in Nigeria, displaying lyrical strength and depth. So it was no surprise that a video was very well anticipated by the millions of Nigerians who could not tag the name ‘Jesse Jagz’ to a face. Just like it is becoming a cliché with the ‘ABAGA’ name, Jesse did not disappoint as he released the video to his single ‘PUMP IT UP’.

The song is classy, catchy and melodious, but we are of the opinion that Jesse Jagz ‘T-PAINED’ too much. The video was directed by Afam ‘D’ man and was shot at the famous Posh Café in Victoria Island, Lagos.

In our honest opinion, the video was not so big on concept, but in all, it was good to watch. There is not much to be said about it as the only highlight was his ‘woman takeover’ stunt.

Considering this is his first video, we refuse to tear him apart.

We grace the effort with a 6.48, hoping this will ginger him to level up his next set of videos with the hype he always gets.

But everyone is a critic, so let’s hear what you have to say……

Adios.

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